OREMAJ
MAN (pronounced ‘O-ree-maj’) is a new fragrance that is
taking the cosmetics world by storm since its introduction
into the market February 2005. Created by Alabama native Jamero Callins, President and CEO of
Oremaj Group LLC,
this fragrance appeals to the attitude of the masses.
The
concept of OREMAJ, meaning “Circle of Life,”
was founded in May 2004. “While there are many great
fragrances being launched, Oremaj is unique because it has
emerged as an incredible answer to a simple prayer,” says
Callins. With a lyrical blend of ingredients, such as
bergamot, lime and lavender, Oremaj fragrance mystifies, yet
dazzles those caught in its rapture.
OREMAJ
MAN is a fragrance that inspired Callins to refer to it
as the “Purpose Driven Man’s Fragrance,” particularly
because it was Callins’ own drive for purpose that led him
to this amazing discovery.
We recently caught up with Callins to
learn more about him and this new fragrance line.
The Jamero Callins Interview
BMIA.com: Jamero, thank
you for taking the time to participate in this interview.
Tell us a little bit about you. (Family background, where
you grew up, etc.)
Jamero Callins: I’m from
Birmingham Alabama, the oldest son of four siblings.
BMIA.com: Tell us about
Orémaj?
Jamero Callins: Oremaj
is unique; the name comes from Jamero spelled backwards.
BMIA.com: You’ve built
relationships with major retail outlets for your fragrance
line. What was that like and who are some of your partners?
Jamero Callins: Worked
relentlessly to build the company, with very limited funds
financially. As for partners, we’re in talks with Macys;
we’re also in the process of launching a major PR campaign
to increase awareness of the product.
BMIA.com: Do you have
plans to expand beyond the fragrance business?
Jamero Callins: Yes, I’d
like to have a clothing line complete with accessories,
jewelry and shoes.
BMIA.com: The cosmetic
business is huge and competitive. How have you managed to
carve out a niche in the industry?
Jamero Callins: By being
the first African American to distribute and manufacturer a
fragrance. Our cosmetics are all natural.
BMIA.com: You are a
spiritual person. What role has religion played in your
life?
Jamero Callins:
The “O”
in Oremaj means: "The Never Ending Circle of Life." The
Lord has played a major part in my life and I give all of
the glory to him.”
BMIA.com: Where do you
get your drive and energy?
Jamero Callins:
Persistence and diligence plays a huge role in my drive and
energy.
BMIA.com: Who are some
of the people in your life that you admire?
Jamero Callins: My
grandfather and Sean P-Diddy Combs.
BMIA.com: What is the
single most important message that black people need to hear
about building and owning a business?
Jamero Callins: People
need to know that there is not enough African American owned
businesses. Second there is financial help for African
Americans.
BMIA.com: What advice
would you give to someone who aspires to start a business?
Jamero Callins: Be kind
hearted and look to turn negatives into positives.
To learn more visit the company’s
web site at
www.oremaj.com.
