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Shailah Edmonds Is A Runway To Success

When it comes to modeling, Shailah Edmonds was one of the best.  Nowadays she spends much of her time giving young people an honest view of the modeling business and helping them reach their dream of becoming a professional model.

Shailah was exposed to the modeling business while living in Washington, D.C.  She was working for the telephone company and going to school to become an elementary school teacher when a woman named Ruth Turner noticed some “star qualities” in her.  Turner sent Edmonds to New York City for a model competition.  Shailah won the runway division, was picked up by a major agent and began her professional career as a model.  That was 25 years ago.

Shailah Edmonds career has been unusually long because, according to Edmonds, many models lose interest, get discouraged and find other careers.  When she was a young model Edmonds was focused and determined.  After New York Edmonds took off to Germany.  She settled in Munich with International Talents Agency that re-shot her portfolio and for six months Edmonds did major bookings in runway, print and TV.

Shailah later moved to Milan, Italy for three months where did lots of print work for major magazines, and shows for such designers as: Versace, Armani, Ferre, Fendi and Gucci.

Shailah's sense of adventure led her to Paris where she lived for two and a half years working exclusively for many of the industry's most celebrated designers including Yves St. Laurent, Dior, Givenchy, Valentino and Claude Montana.

From Paris, Edmonds found herself working in such countries as:  Japan, Africa, Spain, Portugal and all over Europe.  At this juncture of her career Edmonds was considered an international runway star and featured in Harpers Bazaar, Vogue, Elle magazines.  She also appeared on CNN's Style with Elsa Klensch, VH1's Fashion TV, MTV and other television programs.

From what we can gather, the modeling business is not all glamour.  There are aspects of this business that are brutal, especially to those who are not prepared for the working realities of life as a model.  Shailah is changing that with her modeling experience and savvy business acumen.  She created the Runway To Success video series, which is an all-inclusive tool for the modeling business.  Runway To Success includes the business of modeling, makeup tips, photo movement, exercise for men and women, plus size, children, valuable information for parents and of course the best runway instruction. 

Shailah is very busy, however, she graciously gave us time to talk with her about her modeling career, video series and modeling seminars.  My experience reflects that many people, especially, young girls, get ripped off by unscrupulous agents and modeling agencies.  Not only do they lose money, their hopes and dreams of becoming a model are almost always shattered. 

If you or someone you know want to be a model, you would be well served to read this interview.

 

The Shailah Edmonds Interview 

BMIA.com:  What is the most common myth or misperception about being a professional model? 

Shailah Edmonds:  The most common myth with models is that they think they can become stars overnight. It takes lots of work, time, perseverance, and you must have money to invest in yourself. 

BMIA.com:  What prompted you to start modeling and runway seminars for young (teenage) models? 

Shailah Edmonds:  I was very disappointed in the way the new models were walking on the runway. I also saw so many young people with potential that didn’t know where to start. I felt giving seminars for them is my way of giving back for all the good that has come my way.

BMIA.com:  You’ve proven to be a very savvy businessperson.  Tell us about Runway To Success and your videos. 

Shailah Edmonds:  As an International model, I was constantly asked how to get started as a model.  I found myself giving so much good advice; I decided I should get paid for it.  By putting this information on video, I could get this information to everyone all over the world, as well as give him or her a visual concept of what the business is about.  My latest video, The Runway To Success is an all-inclusive tool for the business. It includes the business of modeling, makeup tips, photo movement, exercise for men and women, plus size, children, valuable information for parents and of course the best runway instruction. 

BMIA.com:  You conduct a variety of modeling seminars.  Which ones are the most popular?

Shailah Edmonds:  I work with an organization called the IMTA (International Model and Talent Association) where I host seminars for a week and then the model is exposed to all the top agents in the business.  I also conduct my own six-week seminars in New York City.  Both of these are quite popular. 

BMIA.com:  What makes your modeling seminars and videos different from the competition? 

Shailah Edmonds:  My seminars include current information and walking technique that is happening in the major markets.  I also rarely release one from my seminar without seeing a visible difference in their walk and attitude. 

BMIA.com:  How would you describe your status in the industry?  Are you a “supermodel?” 

Shailah Edmonds:  My title is “The Catwalk Diva”.  I was out there before the Supermodel; traveling around the world several times doing shows for all the top designers.  Out of all the Supermodels, Naomi Campbell is the only one who comes close to my walk, and she just perfected it in the last 5 years or so. 

BMIA.com:  How involved are you with the business aspect of your career? 

Shailah Edmonds:  Very involved.  Any model, as I am, must be totally involved in the business aspect of their career. 

BMIA.com:  Are there any modeling jobs that you won’t do?

Shailah Edmonds:  Yes, free ones!  Unless it’s for a charity that I support.  I am also very real about where I belong in the business.  I won’t do a show with hip-hop clothing or very young models that would make me look totally out of place. 

BMIA.com:  Have you done any nude modeling? 

Shailah Edmonds:  No, but I’m not against nude modeling if a top fashion or commercial photographer tastefully does it.  One should not begin their career this way. 

BMIA.com:  What’s the best part of being a model? 

Shailah Edmonds:  The clothes, the travel, the parties, the great people you meet and the MONEY!

BMIA.com:  What’s the worst part of being a model? 

Shailah Edmonds:  Long hours, having to deal with mean people who don’t respect you and never being sure of what tomorrow will bring. There is rejection and cancellations all the time. 

BMIA.com:  How big a factor is sex in the modeling business? 

Shailah Edmonds:  Sex sells in pictures and on the runway, but its all an illusion. One should follow their morals and listen to their heart, as with any other business. 

BMIA.com:  What characteristics do you look for in a model?

Shailah Edmonds:  Models must meet height and weight requirements.  They must be well groomed and have an air of confidence about them.  The look must be interesting and personality is a definite plus.

BMIA.com:  How long do you plan to stay in the business? 

Shailah Edmonds:  Until the phone stops ringing! 

BMIA.com:  What do you want to do when you’re modeling career is over? 

Shailah Edmonds:  I am playing around now with a singing/songwriting career featuring jazz and blues. I would also like to write a book and have it turned into a movie or a soap opera. I will always continue to train models either in my own school or privately. 

BMIA.com:  What advice would you give to women who want to become professional models?

Shailah Edmonds:  Make sure you meet the height and weight requirements. Start taking pictures and sending them to agents in your area to get some feedback to see if you have the potential. Get books and videos (like mine!) and obtain knowledge about the business. It is a business!  Practice often, keep up with the fashion magazines, don’t be shy and no negative attitudes. Like any other business, what you put into it, you’ll get out of it. 

BMIA.com:  Shailah, thank you for your time. 

Shailah Edmonds:  Thank you. 

Shailah Edmonds is a working model in New York City, and an avid modeling instructor and coach.  She has produced a top selling video entitled How To Become A Successful Runway Model and is frequently booked to speak at model conventions and schools nationwide.


Isn’t She Luvely? 

The model Luvely has been modeling and working promotions for over a decade.  Her experience is primarily in runway and live promotions, however, she recently started acting.  Her goals are lofty and her willingness to work hard and work smart is strong.  Luvely was recently interviewed by Black Men In America.com.  She’s a hard working young lady who has more going for her than good looks.  To learn more about Luvely, check out our interview with her. 

BMIA.com:  You go by the name Luvely.  Is that your given or legal name? 

Luvely:  No, Luvely isn’t my legal name. I started off using it as a reference to my sorority affiliation, and it just sort of stuck. I prefer not to use my real name when I model because many models have had issues with employment. When an employer does a Google.com search on someone’s name, all sites with their name are shown in the query. Some don’t consider modeling a true profession and frown upon it. I prefer to keep my professional career and my modeling career separate. 

BMIA.com:  How and when did you get into the modeling business? 

Luvely:  I was an ugly kid, so I got started a little late at the age of 24. A friend of mine was modeling for Barbizon and suggested that I audition for them. I did and they signed me on the spot. The admissions director recommended that rather than pay $2,000+ for their course, I should take a couple of one-on-one sessions with an instructor. I’m glad that I did because I feel that I got more out of it than I would have in the classes. The admissions director was very honest and I learned a lot from her. She actually has her own model/talent company in the St. Louis area, Promotions Unlimited. 

BMIA.com:  What part of the country did you grow up? 

Luvely:  I’m a small town girl, born and raised in Clinton, MO. The population is around 10,000 people which is booming compared to what it was when I was growing up there. It’s about an hour and a half southeast of Kansas City, MO. 

BMIA.com:  What were you doing before you became a model? 

Luvely:  I was a student at Lincoln University of Missouri majoring in business administration. I was also a wife and young mother. 

BMIA.com:  What’s the best part of being a model? 

Luvely:  The flexibility. I’m able to fit shoots and other projects in when I have the time. But, I’m paid like I’ve worked a week at my day job. 

BMIA.com:  There are a lot of models in the business and on the Internet.  What makes you different? 

Luvely:  I would have to say my professionalism. Modeling is more than just smiling for the camera; it’s a business and a craft and should be treated like such. I make it a point to know what’s going on behind the camera as well as in the boardroom. I’ve run into only a handful of other models who do the same. 

BMIA.com:  How involved are you with the business aspect of your career? 

Luvely:  I’m totally involved. I’m an African-American petite model in the Midwest. My area isn’t exactly the industry Mecca, so I do a lot of freelance work. I have taken the time to research, create and locate modeling opportunities not only for me, but for other Missouri models as well. I formed the Missouri Model Team a little over a year ago for this purpose, http://www.MissouriModelTeam.tk. The members are models from Missouri and surrounding states as well as photographers, casting agents and other industry professionals. Opportunities are posted there as well as answers to questions and advice. 

BMIA.com:  Are there any modeling jobs that you won’t do? Have you done any nude modeling? 

Luvely:  I’m really not too big on music videos, unless I’m actually acting. Let’s face it; you don’t necessarily have to be a model or an actress to shake your butt for the camera. I did shoot a music video for a St. Louis artist back in October. I played a casting director. The experience was fantastic. I don’t pose nude. I’ve had several opportunities to do so over the years, but I’ve just never had an interest. My 9-year-old daughter is a model/actress and I feel that I need to set a good example for her. My rule is that if it’s a shoot or project that I wouldn’t allow her to be present for or allow her to see the photos from, I won’t do it. I’d also like to stress here that models do not have to pose nude in order to make it in the industry. In fact, many models have cut their careers short by doing so early in their careers. 

BMIA.com:  What’s the best part of being a model? 

Luvely:  I’ve been fortunate enough to have nothing but positive experiences. The best part about modeling is the networking. I’ve worked with several fantastic photographers and other models who have the same motivation as I do. I’ve also made some other great industry connections that I feel will be very useful in my future endeavors. 

BMIA.com:  What’s the worst part of being a model? 

Luvely:  The only bad thing about this industry is the fact that there are so many who are out there simply to take advantage of models. It makes it very, very hard to trust and makes it even harder for legitimate agencies and photographers to succeed. Modeling is an ego driven industry that is fueled by dreams. There are many out there who prey upon those egos and dreams and take advantage of naïve and/or up and coming models. 

BMIA.com:  How big a factor is sex in the modeling business? 

Luvely:  Sex sells and is a huge factor in marketing at large. Sex sells everything from shampoo to cars. That’s just a reality.  

BMIA.com:  Tell us about your web site.  Has having a web site helped you as a model?  Please explain. 

Luvely:  I dabble in website design and created my own at http://www.Luvely.tk. I feel that it’s helped me as a model because it’s provided me with a medium showcase my work, my resume and other information and have it available worldwide. I have a tracker on the site that tells me who, what, when and where my site has been viewed. It’s amazing to me how so many different countries have viewed the site and how viewers are directed to my site. Exposure = Opportunities.  

BMIA.com:  How important is a photographer in your business? 

A good photographer is of the utmost importance. I also believe that it’s a good idea to work with a wide variety of photographers. Each one has new ideas to share and they each have a different eye. Each one will also bring out something different in you, not just different poses but different personalities as well. Using a variety of photographers also gives you a diverse portfolio. 

BMIA.com:  Do you have a favorite photographer that you would like to acknowledge? 

Luvely:  All of the photographers I’ve worked with have done a great job. And I still have a growing list of photographers that I’d love to have the opportunity to work with. My most recent work was done with Tim Rogers from the Washington, D.C. area. He did a fantastic job and I look forward to working with him again when I’m on the east coast. 

BMIA.com:  Are you married?  Single?  Have a significant other? 

Luvely:  LOL- I was married for 7 years.  Currently I am single. 

BMIA.com:  What characteristics do you look for in a mate? 

Luvely:  At the risk of sounding clique’, I’m looking for someone who’s real; someone who is upfront about who and what they are and what they are about. I really don’t like dating. It seems like a lot of time is spend trying to find someone worthy of spending your time, then you find out that they really aren’t who or what you thought they were in the beginning. I look for someone who is as versatile as I am…I like to go out on the town, but I love a good “BlockBuster Night,” too. I’m also looking for someone who has an appreciation for me as a person and someone I can relate to on all levels. I think I’ve found him. 

BMIA.com:  How long do you plan to stay in the modeling business? 

Luvely:  Well, I’m turning 31 in September…so I’m a dinosaur in this industry LOL. I would like to model for as long as I’m still marketable, but I really want to get into the acting field. There’s much more longevity there. I’ve also been getting more and more into the administrative side of modeling and consulting for websites. I’m really enjoying it all. 

BMIA.com:  You’re also an independent businesswoman affiliated with Mary Kay products.  How’s that going? 

Luvely:  I love Mary Kay! I think that I was probably my director’s easiest recruit. I’ve been stalked for years by Mary Kay consultants to sell. I sold jewelry for 8 years and sells is really my forte. And I’ve been playing in makeup since I was 5, so I was an easy fit –LOL-. Mary Kay’s marketing plan, their incentives and rewards programs are very, very impressive to me. The real goal with Mary Kay isn’t to “push lipstick”, we’re all about empowering women by providing them an avenue of self employment and helping them feel good about themselves. If we look beautiful, we feel beautiful. I became an Independent Beauty Consultant on May 10th of this year, and I will be a DIQ (Director in Qualification) by June 10th. My next step will be my Directorship and my pink Cadillac. MK offers me the flexibility to be able to invest as much time or as little time as I like. We operate on the premise of God first, family second and career third. You can’t go wrong with a plan like that. 

Anyone interested in hearing about the opportunities that Mary Kay has to offer, please email me at ALHill08@MaryKay.com or visit my web site at http://www.MaryKay.com/ALHill08. (Okay, that was my shameless plug…) 

BMIA.com:  What do you want to do when you’re modeling career is over? 

Luvely:  I want to continue helping and consulting others in the modeling industry. I have several irons in the fire, both personal and joint, that will definitely keep me busy for years to come. 

BMIA.com:  What advice would you give to women who want to become professional models? 

Luvely:  Never underestimate your gut instinct. Anything that sounds too good to be true usually is, especially in this industry.  

Don’t be afraid to ask questions of those who have expressed an interest in working with you. Legitimate agencies/photographers will gladly answer any questions you may have. Ask for references. Don’t be afraid to ask others in the industry if they know the agency/photographer/or project that you have an interest in.  

Know what you are getting yourself into ALWAYS. Take the time to read all contracts and have legal counsel review your contracts. Discuss projects at length so that you know what is expected of you before you arrive. 

Bottom line, use your head! 

At this time, I’d like to take the opportunity to thank you for the opportunity to be heard in their forum. I wish you continued success. 

   

Photo Credit:  Tim Rogers, Washington, DC


 Model Roneique Banks 

BMIA.com:  How did you get into the business?

Roneique I booked my first job when I was 7 years old and caught the bug. Thankfully, my mother insisted that I concentrate on my studies until I got a little older and wiser. When I turned 18, I jumped into it head first. My first shoot was with LaMonte McLemore for Jet Magazine, and it kind of snowballed from there.

BMIA.com What were you doing before you became a model? 

Roneique I was a teacher’s assistant at a high school in Los Angeles.  

BMIA.com Tell me about your background.  Where did you grow up?  Where did you go to school?  Major? 

Roneique I was born in Battle Creek, Michigan on May 8, 1975. My childhood was incredible… I don’t think that it would have been possible to have a more wonderful, solid, and huge family. At the age of 12, my mother Phyllis, father Robert, and I moved to LA. I attended Beverly Hills High School and did 2 years of pre-med studies in college before I decided to pursue my modeling career full time.   

BMIA.com How involved are you with the business aspect of your career? 

Roneique Extremely! It is so crucial to be able to negotiate, market, and properly represent your perspective. I always advise new girls to speak up and take a hands-on approach. A closed mouth doesn’t get fed!

BMIA.com Is modeling your full time job?

Roneique:  Yes. 

BMIA.com Are there any modeling jobs that you won’t accept? 

Roneique For sure! You’d be amazed at some of the “offers” that you get!  

BMIA.com:  Like what?  What kind of offers?

Roneique:  I have had guys ask me to "model" as their birthday gift.  There are also your garden variety porno offers.  

BMIA.com Have you done any nude modeling? 

Roneique:  I have done work for Playboy in the past. The human body is a remarkable work of art. There is nothing wrong with showcasing it in a beautiful way.  

BMIA.com:  Have you ever done pornography? 

Roneique No, I haven’t done any pornography. If that’s what someone wants to do, then I have no problem with it. It just isn’t my cup of tea.  

BMIA.com What’s the best part of being a model? 

Roneique:  For me, it has been being able to blaze trails for other ethnic models. It is always so fulfilling to be the first Black model that a company has hired. With that comes the responsibility to blow them out of the water and to show them what they’ve been missing. I just shot the cover for Musclemag with a good friend bodybuilder Chris Cormier. It is the first Black cover in about 15 years, even though bodybuilding is a Black dominated sport. When I got the proofs, I was like “yeah, they’re finally waking up”!!!  Twelve years ago it was all about blonde hair and flat butts! 

BMIA.comYou are considered a swimsuit model.  Is that your specialty or do you take other modeling jobs? 

Roneique I’m flexible. I am a swimsuit/fitness model by trade, but I do all kinds of other work ranging from feature films to commercials.  

BMIA.com What’s the worst part of being a model? 

Roneique The Hollywood games can be a bit much! There is someone always trying to hit on you in some sly way.  

BMIA.com Walk me through a typical day for Roneique Banks? 

Roneique:  Beach shoots are usually my longest days. I am absolutely, positively not a morning person! I get up around 3:30 a.m., wash my hair, shower, get dressed, and head out by 5 a.m. By 5:30 I am usually in the makeup chair and on the beach by 6 or 6:30. We usually shoot until the sun goes down (the prettiest light is at sunset). After it’s over, it’s time for some doughnuts! 

BMIA.comWhat’s your status?  Married?  Single? 

Roneique:  No comment. 

BMIA.com:  What characteristics do you look for in a mate? 

Roneique I look for strength. Not only physical strength, but also real strength: strength of character. It is really important for my man to be emotionally stable, secure, active, funny, intelligent, open minded, spontaneous, creative, family oriented, and respectful.  

BMIA.com Is it difficult for you to have a relationship and a career? 

RoneiqueThat’ where strength and security really come in. A lot of men are very intimidated by what I do. I am just a normal woman who happens to have a not so ordinary profession. If my man is truthful and good to me, I’ll never look in another direction.  

BMIA.com Who are some of the people that motivate and inspire you? 

Roneique I am very inspired by my mother. She is the epitome of real beauty, courage, and grit. My mother has this way of moving you to do your best. Tina, my best friend, is also an incredible source of inspiration and truth for me. She is that real woman that every young girl should sit down and take notes from!  

BMIA.com Name some of the magazines and web site that have featured you? 

Roneique I have been featured in many magazines such as Stuff, Black Men, Lowrider (cover), Details, Musclemag (cover), Fit Beauties, American Curves, Wheels (2 covers), and Ironman. I model for numerous lingerie companies as well as my own website www.banksaddiction.net

BMIA.com:  How big a factor is sex in the modeling business? 

Roneique Let’s face it, sex sells! You have to be able to provide sexiness without promising sex.  

BMIA.com How long do you plan to stay in the business? 

Roneique:  I am not going to put a date on it. It has been good to me and I’m going to enjoy it to the fullest. I think that women come into a different type of beauty as they acquire wisdom, self-knowledge and confidence that the camera definitely loves. 

BMIA.com:  What do you want to do when you’re modeling career is over? 

Roneique:  I want to eventually become a real estate investor. 

BMIA.com:  What advice would you give to women who want to become professional models? 

Roneique:  Know who you are and work it! Beauty comes in all sorts of shapes, sizes, and colors. “No” is a very powerful word, so speak up and be true to yourself.

You can learn more about Roneique Banks by visiting her Yahoo Group.  Click Here To Go There Now Group!

 

The Glenn Twins:  Beauty, Brains and More