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Put Your Best Face Forward With The Bump Patrol

Gary Johnson Testimonial For Bump Patrol

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Bump Patrol Appoints Noted Dermatologist, Veteran Master as the New "Smooth Crew"

ATLANTA -- Bump Patrol, the No. 1 brand for eliminating razor bumps according to IRI Data, announces the debut of the Smooth Crew as part of an education campaign to help wipe out razor bumps, a common shaving problem particularly among men of color.

Weighing in on the skin-deep side of the Smooth Crew's expert duo is Dr. Paul Wallace, an internationally recognized Harvard-trained dermatologist and cosmetic surgeon based in Beverly Hills, Calif., from where he also serves as a medical advisor to major movie studios. Chairman of the World Boxing Council's Medical Advisory Board, Wallace is the world's No. 1 ringside physician for boxing and mixed martial arts, appearing regularly on ESPN.

His connection to sports ties in well with Bump Patrol's new advertising campaign that pictures Wallace donning a boxing glove as he and his barber counterpart strike a pose as they declare their fight against razor bumps.

Master Barber Will Williams is the shaving half of the Smooth Crew, with 30 years of experience in the grooming industry as an award-winning barber, cosmetologist and product developer. Williams also currently serves as Director of Consumer Education at M&M Products Company, maker of Bump Patrol, working directly with consumers, barbers and retailers domestically and abroad. Together he and Wallace come out swinging with a strong message to "man up" about razor bumps.

"Men come into my office all the time with blood on their collars from shaving mishaps and razor bumps. They think it's okay, but it's not," said Wallace about his medical practice that counts several celebrities among his patients. "Men need to hear from us and from people close to them that their razor bumps are noticeable, ugly, and really unnecessary considering an effective product like Bump Patrol is readily available to them."

Razor bumps are a common problem among men who shave, particularly men of color, the primary target market for Bump Patrol. According to research conducted by the U.S. Army, up to 80 percent of all African-American men experience razor bumps. Latino, Jewish and Mediterranean men, whose beards are also typically coarse, curly and prone to ingrown hairs, struggle with the problem, too. "The process of shaving is basically simple, but it requires some thought. It shouldn't be done mindlessly," says Williams. "It's kind of like tying a necktie. Most men know how to do it, but many end up with a shoddy-looking knot if they don't pay attention."

According to the Smooth Crew, most men over shave or under shave. They might achieve a smooth surface for a moment, but once the skin has time to react to razor irritation, it starts to inflame, resulting in razor burn or razor bumps. A proper technique should take about three minutes, from start to finish, using a wet blade or dry electric razor. For a step-by-step guide, see Bump Patrol's Directional Shave Method online at www.bumppatrol.com.

Advertising, social media, an online video series, spokesperson interviews and public relations are part of the new Smooth Crew undertaking to promote the experts and to solidify Bump Patrol's top spot in the market. Creation of the Smooth Crew marks Bump Patrol's most comprehensive marketing effort since its brand re-launch and trademark of the Directional Shave Method in early 2007.

Beginning December 2010, the Bump Patrol website will feature a section dedicated to the Smooth Crew's wide range of shaving tips and topical issues, including videos of conversations with Wallace and Williams. Consumers, barbers and dermatologists will also be able to pose questions on Bump Patrol's Facebook, Twitter and YouTube accounts for Smooth Crew feedback.

Bump Patrol consists of two shaving creams and four aftershave treatment formulas: reliable Original, alcohol-free Sensitive, Extra Strength for severe cases of razor bumps, and new Maximum Strength for fast-acting, 24-hour results. Several national retailers sell the line, including Walmart, Target, CVS, Rite-Aid, Walgreens and Sally Beauty. Formore information about Bump Patrol, visit www.bumppatrol.com

Shave with Swagger - Meet The Smooth Crew

http://www.youtube.com/watch?v=wJ54BWLfu4w 

How To Prevent Razor Bumps in 60 Seconds

http://www.youtube.com/watch?v=P0cF5cfwd_k 

How To Get Rid of Razor Bumps

http://www.youtube.com/watch?v=ApulhqZTfB8 

How To Choose The Best Razor

http://www.youtube.com/watch?v=JbNsxMTnxoc 

How To Choose The Best Electric Shaver

http://www.youtube.com/watch?v=qhFcJWONmD0 

How To Achieve The Smoothest & Closest Shave Ever

http://www.youtube.com/watch?v=meKgIeUaDCA 

How To Shave With a Straight Razor

http://www.youtube.com/watch?v=u1JLFmAmxRw 

Smooth Crew - Celebrity & Sports Star Looks

http://www.youtube.com/watch?v=gaUow7Osj5E

 

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Premium Skin Care Products

Skin Therapy

PFB is a common affliction in areas of hair growth of people with naturally curly or coarse hair, i.e. people of African, Mediterranean, and Hispanic descent.  It is widely believed that some 60% to 80% of African-Americans and 5% to 20% of other races can are susceptible.  Because fashions, athletics, and society may encourage people to shave hair in areas that would not normally be seen when covered by clothing, men and women of all races encounter ingrown hairs in areas other than the head and neck.  

PFB results in two types of ingrown hairs, Intra-follicular and Extra-follicular.  An Intra-follicular ingrown hair is a hair that, due to its curly nature or the curvature of the hair follicle, curls below skin level creating fluid buildup and irritation.  Once germs and bacteria are introduced to the lesion a pustule is formed, resembling folliculitis, or acne. 

The Extra-follicular ingrown hair is a hair that has exited the skin and re-enters, commonly known as an ingrown hair.  If you have ever tweezed an ingrown hair and found two hairs in the same follicle, one with a root and one with a pointed end, you have found an ingrown hair that was shaved leaving both ends exposed.  This is common because human hair lies on a grain of skin.  When the hair is shaved, whether by razor or clipper, the resulting cut leaves a pointed tip.  We are taught from a young age to shave ‘with the grain’ to reduce irritation.  This is the correct method but because the hairs we cut are curly by nature the curly tendency of the hair allows the pointed tip to more easily penetrate back into the skin.  

Human hair follicles are constantly in flux between active growth and periods of inactivity.  Depending on the area of the body, the percentage of follicles active and the length of time those follicles remain active varies.  If you have ever wondered why we can grow dense, long hair on our heads but not on our legs, this is your answer.  This is also the reason that PFB can be found on the scalp, back of the neck, shaving wedge, underarms, bikini line, or legs.  Anytime hair is removed it grows back and the only way to control PFB is to control the hair growth. 

Any time a follicle begins to actively grow hair, it is a fine hair.  When we were adolescents it was referred to as peach fuzz.  Adults still have peach fuzz, but because we have a dense growth of coarse hair we do not recognize the finer hairs.  If we then see the skin as a barrier to new hair growth, we understand that the more we do to damage our skin the more likely intra-follicular ingrown hairs will occur.  Our skin ages and toughens naturally due to exposure to the sun, chemicals, age, and abrasions.  It is for this reason that healthy skin is important to healthy hair.  We no longer have ‘soft as a baby’s butt’ skin – but we can sure work towards it. 

Many products on the market have for years tried to treat PFB by exfoliating skin.  The use of harsh chemicals has been common.  While consumers have tried them and gotten satisfactory short-term results, those same consumers are now skeptical of any product that claims to lessen PFB.  The method used to exfoliate skin is harmful to skin and results in long term worsening of PFB.  The same can be said for razors that claim to lessen the problem or chemicals that melt the hair.  The problem is not the removal of the hair but the manner in which the hair grows back and the damage done to the skin during the process. 

Shaver’s Choice Skin Therapy Shaving System is a three-step system developed to treat the causes of PFB.  Most men and women have a three-step system to remove hair.  While two of the steps can be used for users of depilatories, we are going to just address razor and clipper use.   

Use of the system can allow most people to transition to razor or clipper use if they so desire.  While we are encouraged by the large percentage of satisfied customers, we know that there are exceptions to every rule and we have had a few people we have not been able to help make the transition. 

The first step most shavers have is cleansing the skin.  This is where we begin with Swipe Towelettes.  Barbers, beauticians, and dermatologists have for years recommended the use of a mild astringent to deep clean the skin.  We agree and make it easy with individually foil-wrapped towelettes treated with a mild astringent.  The user gets a deep clean and kills germs and bacteria that can cause infection.  While soap and water may be inexpensive, soap can dry the skin and only cleans the top layer of the skin. 

Men and women that use a razor will use a foam or gel to lubricate.  Many women only use soap and water because when shaving their legs the razor is moving against the grain and they have not found any product that works any better than soap and water.  The reason is because lubrication alone does not meet the needs of most shavers.   

Slick Shave Gel is unique to the market because of its ability to lift the hair off the skin and to soften the hair.  This ingredient does more than just soften, it degrades the strength of the hair by separating the fibers.  If you think of trying to cut a piece of twine with scissors it is a difficult task.  But if you pull the fibers of the twine apart, the scissors can make a clean cut in a single slice.  This is the purpose of Slick Shave Gel. 

Once Slick is lathered on the shaving area, the hair is standing up and softened so when the blade comes into contact, it cleanly slices the hair resulting in a blunt tip, not a point.  Menthol is used to harden the hair so that the hair resists natural curl as it grows out.  Many barbers use witch hazel or menthol after they perform any close trim work on their customers.  We have brought the knowledge of the barbers to your shaving kit. 

Finally, men and women have for years used a lotion, balm or treatment to moisturize the skin, reduce irritation, or soften the skin as a third step.  What has been lacking has been a treatment to work below skin level at the follicle to condition the hair and skin to prevent ingrown hairs.  Smooth Skin Therapy is a remarkable product invented by Rev. John Campbell, a master barber and barber instructor from Mississippi.  It is the culmination of over 40 years experience with hair and skin that brings these three treatments and more to the shaving kit.  Smooth is an all-natural, soothing cream that enhances the hair straightened and strengthened out of the follicle, soften and moisturize skin, and eliminate any skin irritations.   

Mink oil is the closest oil you can buy on the cosmetic market.  When anything is introduced to our system through the skin, the skin cells analyze it for usefulness and decide whether it is natural or foreign matter.  Foreign matter is passed to the blood stream for filtration in the kidneys and expelled from the body.  This is why lotion seems to vanish within an hour.  But by using mink oil, the ingredients necessary to moisturize, condition and feed the hair and skin are allowed to remain within the layers of skin longer.  We literally trick the skin cells into maintaining moisture. 

Oat protein plays two important roles.  First, it is a natural analgesic.  It will stop most any minor itch, burn or irritation of the skin.  As a child, many of us had country grandmothers that put us in an oatmeal bath or put an oatmeal paste on us when we had chicken pox.  They knew that oat would stop the itching.  More importantly, oat is a protein form that will bond with, or feed, the hair in the follicle to give it the strength to exit the skin before it curls.  This is our way of helping to prevent the razor bumps, or intra-follicular ingrown hairs. 

Smooth doesn’t stop there.  We use vitamins A and E to help the skin maintain a natural 21-day exfoliation cycle.  This results in smoother, softer, healthier skin that is less of a barrier to the growth of new hair.  The vitamins also help to reverse the damage caused by chemicals, age, and exposure that have caused blemishes and discoloration. 

By systematically treating all the causes of PFB, the resulting shave is not only healthy, but will be the smoothest, closest, most comfortable shave a man or woman can get.  Even men and women who have not had a history of shaving irritations are enjoying a better shaving experience as a result of this better shave technology.



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The views and opinions expressed in "Barber (Shop) Talk" do not necessarily reflect the opinions of Black Men In America.com.  We strongly recommend that competent professional advice be sought before acting upon any information contained herein.

 


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